Center Point Group has developed its own procurement platform with the integration of basic tools: Google 360, Facebook, Instagram, products Group VK and Yandex. This tool provides access to target groups across all channels, leading publishers and platforms. We use programmatic to dynamically optimize the purchase of ads, which makes it more effective and improves targeting. Thanks to the transparent accounting of media, technology and agency expenses, you do not need to worry about hidden margins and fees.
We provide full access to the Programmatic inventory for display, video, social media, mobile devices, native, audio and TV formats, as well as organize real-time bidding (RTB) and direct purchases for all devices, channels and media formats.
From retargeting to search query, we define a variety of strategies and target critical points of contact throughout the consumer’s journey to ensure the maximum impact of your online advertising.
Using our approach based solely on data and machine prediction algorithms, we constantly evaluate the data we receive during campaigns and create customized strategies to attract users who have demonstrated a propensity to interact with your brand and conversions.
Do you want to reach your target groups with the right message at the right time through the right channel? We will select the platforms for your advertising and identify the appropriate datasets to ensure the most effective targeting.
Do you want to understand exactly what factors contributed to the success of your company? At the beginning of your campaign, we will create a comprehensive tracking tool to create a reporting system that consolidates and clearly displays performance data from all platforms, thus allowing you to get a unique understanding of the behavior and properties of your audience on the Internet.
Do you want to get the most out of your media expenses? We optimize your campaign based on real-time performance metrics. Depending on the strategic goal, we can optimize coverage, traffic, or conversions.